![]() ![]() ![]() Queen Victoria created the tradition of brides wearing white on their wedding day.Crew and Zara have all benefited from the royal touch.Ĭontext: British monarchy members have been pioneering fashion trends for the masses long before the " Kate effect" or the " Markle Sparkle." State of play: Items worn by Kate Middleton average a 119% increase in online demand, while Meghan Markle's picks saw an average increase of 216% in the past, according to insights from UK e-commerce platform Lyst. Why it matters: This will be the first coronation of the social media era, which is responsible for commercializing something that's always been in the realm of royalty: the act of influencing. The coronation of King Charles III this weekend will gift a historic opportunity to Kate Middleton watchers interested in emulating her style. ![]()
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